Everyone is different. We all see things differently – which is why some customers would like a product while some won’t.

But researchers have shown that there are some ways to make your store appealing to all customers. When you get the trick on how to make customers patronize your merchandise, you stay ahead of competitors.

In this article, I would should you some of the customers shopping psychology and how they can affect your visual merchandising.

  1. About 81% of customers read ratings and review. Although you might think that you have done the best job by spreading word of mouth, but about 81% of customers read ratings and review.

How does it affect your business?

If your business has so many positive ratings and reviews, customers are likely to buy from you. But if your firm has no and some terrible amount of ratings, customers might not patronize you.

What can you do?

Digital tablets or kiosks provide customers with an endless inventory to search through, take advantage of this, and include a positive review or each product on the screen. You can also share customer feedback through digital signage.

  1. About 90% of customers like in-store digital signage. Research shows that about 85% if customers like in-store digital signage. Apart from that, customers have a positive reaction to digital signage – about 75% of customers considered the content useful, about 80% of customers said the screen caught their eyes and about 78% of customers stated that they would be interested in seeing the information about what is new for sale.

How does it affect your business?

When your store has digital signage put in the right place, you get the chance of getting more repeat and new customers. But if don’t, your competitors might take your customers from you, since your customers might perceive your competitor better than you.

What can you do?

You can put digital signage in spots where customers are likely to take some time waiting. For example, in grocery stores, customers are most likely in the checkout lines, this one of the best places to put the digital signage.

  1. About 75% of customers say product knowledge is needed from a sales associate. The study shows that about 75% of customers want a sales associate to provide more detailed information about products.

How does it affect your business?

If your sales associate lacks when it comes to accurate information, you might lose lots of customers because your customers will see your store as incompetent.

What can you do?

The best thing to do is to equip your sales associates with accurate information about each product. Make sure each of your sales associates is outspoken and friendly.

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