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Transformative Consumer Insights with Data Driven Marketing and Merchandising

Having data-driven marketing and merchandising means that you are using current data to illuminate clearly what is affecting the consumers buying frame of mind. This translates to how best to manipulate those insights into store activities in the form of marketing and merchandising to your advantage. The objective of such data acquisition is Acquisition Conversion

By | July 19th, 2017|Categories: News|0 Comments

Visual merchandising tips that can boost sales

“Seeing is believing.” That statement should not be taken for granted especially in business. What your customers see determines the action they would take. The majority of the information our processes come in through the eyes; which means, what you see plays an essential role in the action you take. If you have been underestimating

By | July 17th, 2017|Categories: News|0 Comments

How shopper psychology affect your visual merchandising

Everyone is different. We all see things differently – which is why some customers would like a product while some won’t. But researchers have shown that there are some ways to make your store appealing to all customers. When you get the trick on how to make customers patronize your merchandise, you stay ahead of

By | July 17th, 2017|Categories: News|0 Comments